Project overview

Wear nova is a fashion startup focused on minimalist streetwear. With no prior TikTok presence, they wanted to build brand recognition and convert social media attention into sales quickly.

Challenge

Wear nova, a small fashion brand, struggled to stand out in a crowded online clothing market. Despite having quality products, their social media presence was almost invisible, and organic posts weren’t driving sales.

Our approach

We built the campaign around trending TikTok formats and bold storytelling. Each video highlighted not only the clothes, but the lifestyle behind them. We used trending sounds, short transitions, and user-generated style content to make the brand relatable and fun. To boost reach, we encouraged micro-influencers to remix the content and share it with their communities.

The result

Within weeks, their TikToks hit 1.9M views. This surge translated into \$27K in sales from new customers. The campaign proved that even small brands can break through with the right creative strategy and viral hooks.