Project overview

Urban Bites NYC is a small restaurant known for its comfort food. They wanted to boost visibility and attract younger customers through social media but didn’t know how to stand out.

Challenge

Urban Bites NYC, a neighborhood restaurant, faced slow nights and empty tables. Traditional ads didn’t capture attention, and word-of-mouth was too slow to sustain business growth.

Our approach

We showcased their signature dishes with cinematic food content that triggered cravings instantly. Instead of generic promos, we leaned into TikTok-friendly formats: ASMR cooking clips, chef interactions, and behind-the-scenes kitchen moments. Pairing this with trending audio made the videos shareable beyond local audiences.

The result

The restaurant went from quiet evenings to waitlists. Their videos hit 847K views in just 120 days, leading to $12.4K in direct tracked sales. Foot traffic increased, regular bookings grew, and the restaurant became a local social media sensation.