Fitness
Project overview
Fit core hub is an online platform offering personalized workout plans and digital coaching. They needed a way to stand out against big-name competitors and win trust quickly.
Challenge
Fit core hub offered digital fitness programs but struggled to build trust and scale subscriptions. Ads felt too generic, and engagement on social media was minimal, leaving the brand behind bigger competitors.
Our approach
We created a series of short, high-energy workout clips that showed transformations and quick fitness hacks. Each video had a strong hook within the first 3 seconds, using bold text overlays and progress visuals. We also integrated real member testimonials to build trust and highlight results.
The result
Their content hit 1.2M views, leading directly to 156 new paid sign-ups within weeks. This growth validated their product-market fit and established them as a credible competitor in the online fitness space.
Stop losing to competitors
Custom video strategy for your business ($500 value)
Analysis of what your competitors do wrong
3 video ideas that work for your exact industry
Clear pricing and next steps if you want to proceed
