5 min read
Strategy
How to price video services
Pricing creative work is hard. Charge too little and you undervalue yourself. Charge too much and you risk losing clients. Here’s how to find the balance.
Know your costs
Start by knowing how much time and resources each project takes. You can’t price well without understanding your costs. Break down your time, tools, and effort so you’re clear on what it really takes.
Price on value, not just hours
Clients care about outcomes, not hours. If your video brings in $10K in sales, $2K for production is a fair exchange. Connect pricing with the impact your work brings.
Offer packages
Packages make it easier for clients to choose. For example: Starter, Growth, and Scale. This shows clear options and anchors higher-value offers.
Be transparent
Explain what’s included. Clients trust you more when they understand what they’re paying for. A clear, simple breakdown is enough—don’t overcomplicate it.
Adjust over time
Revisit your prices every few months. As you gain skills, experience, and demand, your pricing should go up. Growth in your business should always reflect in your rates.
Stop Losing to Competitors
Custom video strategy for your business ($500 value)
Analysis of what your competitors do wrong
3 video ideas that work for your exact industry
Clear pricing and next steps if you want to proceed
