10 TikTok trends that convert in 2025

Storytelling hooks

Short stories grab attention fast. Creators start videos with a problem or question and reveal the answer in under 10 seconds. This format works because it feels personal and people love quick resolutions. Make sure the story is short but has a clear beginning and end so people get the full payoff in one watch.

Behind-the-scenes clips

People love to see what happens off-camera. A quick behind-the-scenes moment feels authentic and builds trust. Show the messy process, not just the polished outcome. Sharing the reality behind the curtain makes your brand feel approachable without needing long explanations.

Duet & remix Content

Engaging with existing viral videos gets more reach than starting from zero. Duets let you ride the wave of content that’s already hot while adding your unique spin. Just a short reaction or tip added to a popular video can put you in front of thousands of new viewers.

Niche memes

Memes are going niche. Instead of generic jokes, tailored memes for specific communities drive deeper engagement and shares. A single line that feels like an inside joke is often more powerful than trying to appeal to everyone.

Educational micro-tips

Bite-sized lessons that solve one small problem perform well. People like quick takeaways they can use right away. A clear example or tool shared in under 20 seconds works better than trying to explain everything.

UGC-style ads

Brands lean into content that looks organic. Raw, unpolished clips often outperform polished ads because they feel more real. A quick selfie-style video of someone using your product can build trust instantly.

AI-enhanced visuals

Subtle AI effects and edits catch the eye but don’t distract. Filters, captions, and edits powered by AI are rising in popularity. A few small enhancements can make even simple videos stand out.

First-person POV videos

Filming from the viewer’s perspective makes content immersive and personal. It feels like the viewer is part of the moment—whether it’s opening a box, pouring a drink, or testing a product. This style builds curiosity quickly.

Trending audio with a twist

Instead of using sounds as they are, creators flip them with humor or new context. Viewers enjoy when something familiar feels new, and it gives your video an edge.

Social proof clips

Showcasing reviews, testimonials, or customer reactions builds instant credibility. Nothing sells better than real people enjoying your product, and it doesn’t need long edits to work.