3 min read
Strategy
Instagram Reels vs TikTok: what works better
Both TikTok and Instagram Reels are powerful for short-form content, but they work in different ways. Knowing which one fits your brand will save time and boost results.
TikTok: Built for discovery
TikTok’s algorithm is designed to push content to new people, not just your followers. That means even small accounts can go viral without a big following. Just one good video can reach thousands, sometimes millions.
Instagram Reels: Built for community
Reels often perform best with your existing audience. Instagram is stronger for building deeper connections with followers, especially when you combine Reels with Stories and Posts. It’s less about discovery and more about keeping your audience engaged.
Reach vs. Trust
TikTok is the better platform for fast growth and exposure. Instagram is better for building trust and conversions since your audience likely knows you already. Both have strengths, but using them together makes the biggest impact.
Test both
The smartest strategy is to repurpose content across both platforms. Use TikTok for discovery and growth, then Instagram to build loyalty and sales. You don’t have to choose—just adjust the style for each.
Stop Losing to Competitors
Custom video strategy for your business ($500 value)
Analysis of what your competitors do wrong
3 video ideas that work for your exact industry
Clear pricing and next steps if you want to proceed
